CloudCommerce Inc.’s (CLWD) Data Analytics Tools Locate Prospects by Personas

September 30, 2019 13:23:55
  • CloudCommerce’s recently announced rollout of SWARM offers a proprietary, audience-driven business-intelligence solution
  • The global business-intelligence market is projected to see 11 percent annual growth
  • CloudCommerce subsidiaries provide branding, data analysis, digital marketing and web design services

For marketers, connecting with the consumers most likely to need their products is like finding that proverbial needle in a haystack. Consequently, a lot of digital marketing today operates on the timeworn spray-and-pray model or delivers “stalker ads” that surreptitiously pursue consumers from site to site, even though those consumers may have already purchased the product being advertised. Spray-and-pray is inefficient, since the model often serves up ads to the wrong markets. Stalker ads are equally ineffectual. In addition, they annoy viewers and are costly both in terms of dollars and distinctiveness for brands. Fortunately, solutions now being offered by CloudCommerce Inc. (OTCQB: CLWD) promise to provide a new promotional paradigm for marketers. The company’s flagship SWARM is an end-to-end audience intelligence solution that helps businesses identify which consumers to talk to, what to say to those consumers and how to motivate those consumers to take meaningful action.

SWARM combines a range of disciplines – advanced data science, behavioral science, artificial intelligence and marketing research – to discover, develop and create custom audiences for any business activity ( The intelligent audience-building tool analyzes markets using marketing personas, or archetypes of attributes and attitudes common to customers.

The use in marketing of these personas is well established, but, typically, personas are constructed using demographic data such as gender, race, age, income, etc. SWARM takes the analysis deeper by employing a behavioral-science approach to audience creation and communication. Using SWARM, marketers can examine consumer motivations and the factors that trigger consumers’ decisions to buy. Promoters then have the opportunity to communicate more effectively with their prospects, leading to greater brand acceptance and increased revenues.

CloudCommerce expects that SWARM will benefit from the rapidly growing market for business intelligence. According to Market Research Future, the global business-intelligence (BI) market will grow from $16.3 billion in 2016 to $34.3 billion by 2022, at an compound annual growth rate (CAGR) of 11.03 percent (

CloudCommerce also offers a range of complementary services through subsidiaries. DataPROPIA is the company’s data-analytics unit. This service collects, aggregates and analyzes data from a wide variety of sources. Data and behavioral scientists then segment and model that data to be deployed in targeted marketing campaigns. DataPROPIA has data-analytics expertise in retail, wholesale, distribution, logistics, manufacturing and other industries.

Parscale Digital is CloudCommerce’s digital-marketing division. The unit develops marketing plans for clients and assists in the execution of powerful call-to-action digital campaigns that boost exposure and widen national reach.

Two other business units make up the CloudCommerce family. Giles Design Bureau is the group’s branding specialist subsidiary, while WebTEGRITY develops commerce-focused, user-friendly digital websites and apps for online marketers.

Earlier in September 2019, CloudCommerce announced the appointment of NetworkNewsWire (NNW), a multifaceted financial news and publishing company, as its corporate communications agent (

For more information, visit the company’s website at

NOTE TO INVESTORS: The latest news and updates relating to CLWD are available in the company’s newsroom at

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