Related Editorial
Fashion trends are constantly changing. What’s popular one day may not be the next. Athletic wear styles rarely change, but athleisure wear is changing the entire market and creating lucrative new revenue streams for businesses that take part in this exciting new segment.
- Athletic wear sales have grown by a whopping 61 percent since 2007.
- Morgan Stanley forecasts sales of $355 billion by 2021, up from $290 billion now.
- Celebrity marketing partnerships boost companies’ social media profiles.
Athleisure wear revolves around a company like RYU’s ability to combine workout-ready clothing with comfort and global appeal. The modern athleisure market is all about creating apparel that is suitable for both high performance and daily use. RYU Apparel, Inc. (TSX.V: RYU) (OTC: RYPPF) (RYU Profile) is the newest threat to challenge the fashion monopoly controlled by conventional clothing conglomerates Nike, Inc. (NYSE: NKE); Gap, Inc. (NYSE: GPS); Adidas AG ADR (OTC: ADDYY)and Lululemon Athletica, Inc. (NASDAQ: LULU).
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About RYU
Respect Your Universe is an award winning urban athletic apparel and accessories brand engineered for the fitness, performance and lifestyle of athletically minded men and women. Innovatively designed without compromise and tailored for fit, comfort, and durability, RYU exists to facilitate human performance. For more information, visit: http://ryu.com
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