CoolEvents, the nation’s largest experiential event company, on Tuesday announced the recent filing of a lawsuit against Obstacle Racing Media (“ORM”) and its proprietor Matthew B. Davis in the Arizona Superior Court. Following a change of venue for a Terrain Race in July, Davis published that the “venue had been canceled,” causing many to think that the event itself had been canceled. The company estimates that false and misleading information regarding CoolEvents published on ORM’s website and blogs, as well as other social media platforms by Davis, caused more than $500,000 in lost potential revenue. “In the participatory athletics space, significant revenue can be lost due to opportunistic and predatory bloggers like Davis, whose potential reach is in the hundreds of thousands across all platforms,” CoolEvents CEO Bill Spata stated in the news release. “We hope that our stand helps protect the entire endurance space from organizations who seem to favor companies that give them money while attacking the ones who do not.”
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About CoolEvents, LLC
CoolEvents, LLC offers a variety of unique, experiential running and obstacle events that attract thousands of participants who share a passion for running and helping others. The company is in the middle of the 2019 event season that will see in excess of 150 events over six national tours. These include: Terrain Race, the country’s fastest-growing obstacle course race; Bubble Run, the largest daytime 5K run in the country; Blacklight Run and Foam Glow, the largest night-time glow runs in the country; and Blacklight Slide, the world’s only five-story-high waterslide with neon glowing water. The company recently added Muddy Dash, a new muddy fun run tour, to its schedule. CoolEvents supports childhood cancer awareness and has donated more than $5 million since inception to children’s charities including Phoenix Children’s Hospital/Children’s Miracle Network. 2019 saw one dollar from each registration going to the company’s official charity partner, 1Wish, whose vision is “to assist as many families and communities in delivering that 1Wish for a child with a life-altering illness.” For more information, visit the company’s website at www.CoolEvents.com.
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