Nightfood Holdings Inc. (OTCQB: NGTF), the fast-growing ice cream company solving America’s $50 billion nighttime snacking problem, today announced its second celebrity custom flavor in a partnership with NFL superstar Richard Sherman. Sherman, known for his big heart and love of the spotlight, stars for the San Francisco 49ers and is a graduate of Stanford. Entering the ninth year of his NFL career, Sherman has made four NFL Pro-Bowls and four All-Pro Teams, as well as earning the singular honor of being featured on the cover of the iconic EA Sports Madden video game while a member of the Super Bowl Champion Seattle Seahawks in 2015. Sherman’s flavor will be a sleep-friendly take on the classic butter pecan and, like his charity, will be called ‘Blanket Coverage’, fitting with Nightfood’s clever sleep-related naming conventions. “Richard is a tremendously influential future Hall-of-Fame player who, like most of us, enjoys a nighttime snack more than just occasionally,” Nightfood CEO Sean Folkson said in the news release. “I believe his appeal to NFL fans and gamers of all ages will allow us to drive additional Nightfood brand awareness when his custom flavor is available in just a few months.”
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About Nightfood Holdings
Nightfood Holdings Inc. owns Nightfood Inc. and MJ Munchies Inc. On February 8, 2019, it was announced that Nightfood ice cream won the ‘2019 Product of the Year’ award in the ice cream category in a Kantar survey of over 40,000 consumers. With the overwhelming majority of at-home ice cream consumption occurring in the hours before bed, Nightfood’s sleep-friendly nighttime ice cream, formulated by sleep and nutrition experts, delivers benefits found in no other product on the market. Market research giant Mintel recently released a report identifying nighttime specific food and beverages as one of their most “compelling and category changing” trends for the coming years. For more information, visit the company’s website at www.Nightfood.com
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