Hemp-cultivated cannabinoid innovator Phivida Holdings Inc. (CSE: VIDA) (OTCQX: PHVAF) this morning announced its corporate business update for Q4 2018, including completed milestones and strategic initiatives that are underway. Among the highlights, the update provided details on the company’s expanded marketing and public relations strategy. “Over the last three months, Phivida has met with a number of top US-based consumer lifestyle PR firms to select a partner to support the launch of Oki into the US market,” Phivida President and CEO Jim Bailey stated in the news release. “PR will play a pivotal role in building awareness through positive word of mouth, buzz and credibility. Currently, we have narrowed down on three firms who are currently working with leading consumer brands in their categories and will announce the decision by the end of 2018. We also expect the imminent passing of the U.S. Farm Bill to ease restrictions on advertising channels and platforms available to us to promote all Phivida brands and products.”
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About Phivida Holdings Inc.
Phivida Holdings Inc. is headquartered in Vancouver, BC with operations in San Diego CA. Phivida is a premium functional food and beverage company focused on whole plant nutrition and natural ingredients that help best maintain overall health and balance in the human body. The company infuses organic active hemp extract into a variety of premium beverages and clinical products for everyday health. Phivida embraces and celebrates a return to organic, natural, plant-based foods and beverages, and a focus on holistic health and wellness. The mission is to help reduce the world’s dependence on pharmaceuticals and provide food and beverage choices that allow customers to live a balanced healthy lifestyle. For more information, visit the company’s website at www.Phivida.com.
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