Digital marketing and consumer data management technology company SRAX (NASDAQ: SRAX) today announced the launch of its BIGtoken platform within the 28 member countries of the European Union (“EU”). According to the update, SRAX’s entry into the EU €40.5 billion ($44.7 billion) ad spending market will enable European consumers to extract value and be paid for the use of their data through the BIGtoken application. “With the addition of the EU markets, SRAX is excited to complete the global rollout of BIGtoken,” Kristoffer Nelson, COO at SRAX and co-founder of BIGtoken said in the news release. “With our rapidly growing worldwide user base, we now have the largest footprint in the global market for enabling consumers to have control and compensation for their data. We believe data rights are human rights, and people all over the world should have transparency, choice, and compensation for their data.”
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SRAX, Inc. (NASDAQ: SRAX) is a digital marketing and consumer data management technology company. SRAX’s technology unlocks data to reveal brands core consumers and their characteristics across marketing channels. Through its blockchain identification graph technology platform, BIGtoken, SRAX has developed a consumer-managed data marketplace where people can own, verify and sell access to their data thereby providing everyone in the Internet ecosystem choice, transparency, and compensation. SRAX’s tools deliver a digital competitive advantage for brands in the CPG, automotive, investor relations, luxury, and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform. For more information, visit www.SRAX.com.
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