SRAX (NASDAQ: SRAX), a digital-marketing and consumer data-management technology company, today released results from a survey conducted by the company’s BIGtoken mobile app that shines a light on the multifaceted political issues that impact voting decisions. The survey of 25,469 Americans was conducted in December 2019 and has a less than a +/- 1% margin of error. Per the survey, 29% of all respondents said they’d vote for a Democrat, while 25% are planning to vote for a Republican. Important topics with a “moderate to extreme” effect on women voters included healthcare costs (76%), universal healthcare (70%), student loans (67%), and immigration (63%). “What we’re seeing in the data is a harbinger of the election results but perhaps a bit of a myth-buster also,” SRAX COO and BIGtoken co-founder Kristoffer Nelson stated in the news release. “We see some supposedly ‘hot-button’ issues that don’t matter as much as we might have thought, while other topics are critical to forming voting opinions. In general, women are making their own conclusions about the political climate despite what controversies they may be reading in the popular press. It’s critical to keep an eye on changing attitudes, and platforms like BIGtoken provide an ideal mechanism for brands and businesses to measure the pulse of today’s consumers.”
To download the full ‘Political Perspective Report’, visit http://nnw.fm/U2Gab
To view the full press release, visit http://nnw.fm/gEW2Z
About SRAX Inc.
SRAX is a digital-marketing and consumer-data-management technology company. SRAX’s technology unlocks data to reveal brands’ core consumers and the characteristics of those consumers across marketing channels. Monetizing its data sets, SRAX is growing multiple, recurring revenue streams through its various platforms. Through its BIGtoken platform, SRAX has developed a consumer-managed data marketplace where people can own and earn from their data, thereby offering everyone in the internet ecosystem choice, transparency and compensation. SRAX’s tools deliver a digital competitive advantage for brands in the CPG, automotive, investor-relations, luxury and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform. For more information, visit the company’s website at www.SRAX.com.
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