Vertically integrated cannabis company Sunniva (CSE: SNN) (OTCQX: SNNVF) today announced changes to its California leadership team to support growth of its branded product lines to be sold throughout 2019. Kevin Wilkerson was promoted to president of Sun CA Holdings, from his former position as COO, and will be responsible for Sunniva’s California operations. In addition, Mary Patton officially joined the Sunniva team as vice president of marketing in December 2018, after several years of consulting with the company, and will be responsible for overseeing the Sunniva brand launch in California later this year. Wilkerson has been active in the cannabis space since 2014, providing operations, distribution, logistics and technology expertise to the industry. Patton is a seasoned business executive and veteran cannabis activist and has worked with Sunniva on a consulting basis since 2015, providing assistance with strategic planning, regulatory compliance, licensing, product development and marketing.
In addition, the company’s Co-Founder, President, Chief Strategy Officer and Director, Leith Pedersen, was featured on Uptick Newswire Stock Day with Everett Jolly. The interview opens with Jolly mentioning that Sunniva operates in the two largest cannabis markets, Canada and California, and asking for an update on the California market with Sunniva’s stock becoming one of the best performers in the last 30 days. “Our focus in 2017 and 2018 was really to build, secure, and license the necessary infrastructure to secure the upcoming launch of the Sunniva house of brands,” Pedersen stated. “We provide safe, pesticide free products for consumers with the ability to produce on a large scale, and that took time. California really is our main focus at this juncture, we have operating assets there currently and it’s the largest cannabis market in the world, but it’s still riddled with noncompliant cannabis products.” Pedersen went on to discuss the company’s key pillars of success, including cultivation at scale, the company’s revenue-generating extraction facility to produce non-smokable products, and distribution that allows Sunniva to secure shelf space for all product lines.
To listen to the full interview, visit http://nnw.fm/0kTR0
About Sunniva Inc.
Sunniva, through its subsidiaries, is a vertically integrated cannabis company operating in the world’s two largest cannabis markets – California and Canada. The company’s ability to leverage our large-scale, purpose-built cGMP designed greenhouses, offering better quality assurance with cannabis products free from pesticides, uniquely positions Sunniva as a leading supplier of safe, high quality products at scale. Through its strategically positioned cultivation and extraction facilities in California, the company is launching Sunniva branded products in various product categories including flower, pre-rolls, vape cartridges, and ultra-pure concentrates. Sunniva has secured complaint distribution in California via its 100% ownership of LTYR that will ensure the placement of Sunniva branded products at licensed dispensaries throughout the state and the company continues to aggressively pursue other upstream vertical opportunities. Sunniva’s management and board of directors have a proven track record for creating significant shareholder value both in the healthcare and biotech industries. For more information, visit the company’s website at www.Sunniva.com
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