Plus Products Inc. (CSE: PLUS) (OTCQB: PLPRF) Intensifies Brand Building Endeavors in Effort to Gain Larger Share of CBD Edibles Market

February 5, 2019 12:57:43
  • Shares recently began trading on the OTCQB Venture Market in the U.S.
  • PLUS is the best-selling cannabis-infused brand in California
  • Company’s retail sales and market share have consistently grown over the past five quarters
  • PLUS plans to enter additional markets with its proven products and brands

Plus Products Inc. (CSE: PLUS) (OTCQB: PLPRF) is employing a brand-building strategy to grow market share. In its investor presentation, the company notes that, as it competes exclusively in California’s CBD edibles market, it is well-positioned for expansion (

In a news release (, PLUS CEO Jake Heimark said, “We believe branded edible market share is difficult to earn yet is one of the most important metrics of long-term shareholder value.” Heimark also noted that the company aims to expand its brand beyond California in 2019.

PLUS is a cannabis-infused, branded-products manufacturer that sells to regulated medicinal and adult-use recreational markets. PLUS produces its offerings in its 12,000-square-foot cannabis facility in Adelanto, California.

According to BDS Analytics data, PLUS has improved its edibles market position in terms of the retail value of sales from number four in Q2 2018 to number one in Q3 2018 ( BDS Analytics also shows that PLUS’ sales in units and market share increased every quarter from Q2 2017 to Q2 2018.

PLUS is focused on building the largest cannabis brand by growing organically and through acquisitions. “Edibles command the strongest long-term brand premiums,” PLUS states in its presentation. “Brands are built in differentiated, not commoditized, product categories.”

In conjunction with ongoing brand building, the company’s shares are now available on the OTCQB Venture Market in the United States. Company shares will continue to trade on the Canadian Securities Exchange as well.

For more information, visit the company’s website at

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