- SRAX offers consumers ability to receive payment for release of their data
- Company’s emphasis is on protection of individuals’ personal information, a critical element in today’s data world
- SRAX’s BIGtoken platform provides advertisers access to verified consumer data
SRAX Inc. (NASDAQ: SRAX) is a digital marketing and data management technology company providing marketers and consumers tools to unlock the value of data. Privacy and data ownership are the Company’s emphasis. Headquartered in Los Angeles, SRAX focuses on offering consumers the ability to own their data and receive payment for the release of it. SRAX is in the process of building the most valuable opted-in consumer data set in the world.
The protection of individuals’ personal information is a major issue today. Recently, the Consumer Online Privacy Rights Act (COPRA) was officially introduced in the U.S. Senate. The strict proposal would give U.S. citizens the same privacy rights that citizens of the European Union have under the General Data Protection Regulation (GDPR) and has serious implications for United States companies.
“With COPRA in place, consumers would have the right to request which data companies are collecting and ask for that data to be deleted or corrected,” noted an article written by the BIGtoken team (http://nnw.fm/EKq2P). “Companies would also need to get explicit consent from anyone before collecting and sharing their data.”
SRAX is at the vanguard of developing a consumer-managed data marketplace and giving consumers control over their information – a power previously unavailable to consumers. The SRAX BIGtoken platform allows consumers to own and monetize their data. This control is significant because today’s consumers expect to receive compensation for releasing their data, while at the same time keeping that data safe, secure and private.
BIGtoken essentially enables consumers to control which pieces of their own data are for sale and which companies can buy them. In addition, BIGtoken provides advertisers access to verified consumer data to better reach and serve audiences. With privacy issues and concerns regarding social media channels such as Facebook, Twitter, Snapchat, LinkedIn and others on everyone’s radar, SRAX offers a premier solution via BIGtoken as the platform creates a secure and transparent environment for consumers. The opportunity to earn money from the release of data has resulted in BIGtoken racking up more than 16 million users around the world thus far, with that number growing every day.
Once consumers grant BIGtoken access to their information, a cooperative relationship is established between SRAX and its customers. Consumers who sell access to their digital data receive compensation with points that they can redeem for cash or gift cards. At the same time, BIGtoken is able to provide verified, high-quality data to advertisers that pay a premium to access consumer-corroborated information for their campaigns. SRAX does not sell BIGtoken data directly to advertisers; it sells access to the data, in the form of anonymized segments.
Along with BIGtoken, SRAX’s product family includes SRAX IR, SRAX Shopper, SRAX Core and SRAX Lux. SRAX IR unlocks stock buyers’ behaviors and trends for issuers of publicly traded companies. SRAX Shopper delivers a cross-channel, premium digital experience at scale to high-value shopper audiences. SRAX Core offers one complete dashboard to manage digital media campaigns, inventory and reporting. SRAX Lux targets and reaches luxury consumers at luxury retail stores and high-end art galleries, as well as music, film, fashion and sports events.
SRAX is committed to its mission of delivering tools to unlock the value of data, benefitting consumers and advertisers alike. Significant for investors is that through monetizing its data sets, SRAX is growing numerous, recurring revenue streams by way of its different platforms. SRAX is offering everyone in the internet ecosystem choice, transparency and compensation – coupled with a commitment to privacy and data ownership.
For more information, visit the company’s website at www.SRAX.com
NOTE TO INVESTORS: The latest news and updates relating to SRAX are available in the company’s newsroom at http://nnw.fm/SRAX
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