NetworkNewsWire Editorial Coverage: With recreational cannabis only months away from legalization in Canada, companies are racing to prepare for the new market. For many, this means partnerships, supply agreements, and external investment. Choom Holdings, Inc. (CSE: CHOO) (OTCQB: CHOOF) (CHOOF Profile) has received a substantial investment from ABcann Global to develop its high-end retail brand and growing facilities. Aurora Cannabis, Inc. (TSX: ACB) (OTCQX: ACBFF) has entered into a supply agreement with Shoppers Drug Mart and invested in Liquor Stores N.A. Ltd. to support expansion in both the medical and recreational sectors, and OrganiGram Holdings, Inc. (TSX.V: OGI) (OTCQB: OGRMF) inked a deal with TGS Colorado, providing access to technology and designs not available to other Canadian companies. The Hydropothecary Corporation (TSX.V: THCX) struck a deal with the Société des alcools du Québec, while The Supreme Cannabis Company, Inc. (TSX.V: FIRE) (OTC: SPRWF) has invested $3 million in BlissCo, a new producer. Across the industry, such deals are paving the way for growth.
Canadian Cannabis Producers Pivot toward Small Consumer Brands
With the legalization of recreational cannabis on the horizon, Canadian growers are preparing for an expanded market. Once limited to growing and selling cannabis for medical purposes, licensed producers now face the challenge of reaching out to a larger market. Appealing to patients and to recreational consumers involves…
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