NetworkNewsWire Editorial Coverage: With legal recreational cannabis coming to Canada later this year, companies are making the most of the last few months to prepare for the challenge of a new and largely brand-free market. Choom Holdings, Inc. (CSE: CHOO) (OTCQB: CHOOF) (CHOOF Profile) is building a brand upon retail outlets and a slice of cannabis history, hoping to get the attention of existing and new curious consumers. Medical cannabis company OrganiGram Holdings, Inc. (TSX-V: OGI) (OTCQB: OGRMF) is expanding its operations, using larger growing rooms and more staff to ensure supplies when the law changes. Aphria, Inc. (TSX: APH) (OTCQB: APHQF) is also pursuing a growth strategy, using targeted investment and collaborations to reach a larger consumer base. Hydropothecary Corp. (TSX-V: THCX) is using the expertise of specialist companies, including Segra’s tissue culture propagation technique and Shopify’s expertise in building ecommerce sites. Meanwhile, The Supreme Cannabis Company, Inc. (TSX-V: FIRE) (OTC: SPRWF) is looking beyond Canada, with an investment deal to bring in cannabis oils from Lesotho.
Branding for a New Market
Despite potential delays in the Senate, Canada’s Cannabis Act is on its way toward becoming law. When the legislation arrives this summer, it will turn Canada into the first G7 nation to fully legalize the sale and use of cannabis for recreational purposes. It’s a change which will vastly expand the Canadian cannabis industry, which is currently limited to…
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