- CloudCommerce’s recently announced rollout of SWARM offers a proprietary, audience-driven business-intelligence solution
- The global business-intelligence market is projected to see 11 percent annual growth
- CloudCommerce subsidiaries provide branding, data analysis, digital marketing and web design services
For marketers, connecting with the consumers most likely to need their products is like finding that proverbial needle in a haystack. Consequently, a lot of digital marketing today operates on the timeworn spray-and-pray model or delivers “stalker ads” that surreptitiously pursue consumers from site to site, even though those consumers may have already purchased the product being advertised. Spray-and-pray is inefficient, since the model often serves up ads to the wrong markets. Stalker ads are equally ineffectual. In addition, they annoy viewers and are costly both in terms of dollars and distinctiveness for brands. Fortunately, solutions now being offered by CloudCommerce Inc. (OTCQB: CLWD) promise to provide a new promotional paradigm for marketers. The company’s flagship SWARM is an end-to-end audience intelligence solution that helps businesses identify which consumers to talk to, what to say to those consumers and how to motivate those consumers to take meaningful action.
SWARM combines a range of disciplines – advanced data science, behavioral science, artificial intelligence and marketing research – to discover, develop and create custom audiences for any business activity…
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