- Online sales comprise just 10 percent of total retail sales
- Online shopping set to continue growing at present rate of 15 percent annually
- Modern retailers increasingly embracing multi-channel and omni-channel marketing
It wasn’t so long ago that marketers and investors were envisaging the retail world as a zero-sum tussle between ecommerce and brick-and-mortar. However, perceptions have shifted from that dichotomous paradigm, for satori has revealed the reality of multi-channel marketing. Now retailers are taking a leaf from Muhammad Ali’s book. In explaining his style, the boxing legend is reputed to have said, “I got different strokes for different folks.” The German automaker Volkswagen put it differently in a 1974 advertisement, which read, “Different Volks for Different Folks.” Yet, it amounts to the same thing, which is that there are a variety of ways to engage with customers. As a result, the focus on mobile devices that are always with consumers through mobile platforms such as the one developed by Consorteum Holdings, Inc. (OTC: CSRH) has intensified. Consorteum is now offering its Universal Mobile Interface™ (UMI), state-of-the-art technology that is capable of integrating any stream of data onto a mobile platform, which makes it ideal for omni-channel and multi-channel marketers.
Despite the continued rise of online retail, expected to keep climbing by 15 percent annually, brick-and-mortar retail sales still dominate the shopping universe. In the U.S., online sales make up just 10 percent of total retail sales. If asked to choose between online and offline, the nation is evenly divided, with 51 percent…
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