- Carter Chalmers, MKTDF director of sales and business development, says new merchant signups are growing monthly; July’s total was 20 percent above June, with August tracking higher
- MKTDF’s gamification strategy converts, through online surveys and games, unknown social media followers into identified email subscribers and paying customers
- MKTDF’s goals include the introduction of an enhanced paid version of its app in October; company has received 125,000 emails from merchants praising higher conversion rates
DeepMarkit Inc. (TSX.V: MKT) (OTCQB: MKTDF) sees its gamification marketing strategy growing with the scheduled October release of its enhanced, paid toolkit that will give merchant/clients the ability to run gamified campaigns outside their sites and across social media in paid ads. It also sees momentum in its merchant signups: July was 20 percent higher than June, with August tracking even higher (http://nnw.fm/gmC2R).
Gamification uses the marriage of game-like features to a non-game platform to collect consumer data from online games. The result is the application of real-time information and…
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