- Gamify ecommerce platform employs game mechanics to increase customer engagement
- Gamification market to hit $22 billion by 2022
- Management team has successful track record in game development
Playing games, one historian has said, is more fundamental than civilization, for even animals play, an observation indicating that game characteristics may be found or employed in a variety of real life situations (http://nnw.fm/f5h8T). As a result, in marketing, in particular, and in business, generally, assimilation of game mechanics is now thought to lead to greater customer engagement. This is propagating the fast growing market (CAGR of 41 percent) of gamification, which is projected to reach $22 billion by 2022. In the vanguard of this novel development is DeepMarkit Inc. (TSX.V: MKT) (OTCQB: MKTDF), a gamification company out to create innovative ways to use game mechanics for business purposes. The company is home to a team of ecommerce and marketing professionals working together with game developers and software engineers to deliver a unique game-based marketing platform for businesses.
Games may seem to be a far way removed from the serious business of marketing but marketing initiatives attempt to activate some of the same psychological attributes – achievement, competition, collection, collaboration and community – to which games appeal. A game that awards points triggers our need for…
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