- Customer engagement is crucial for online retailers
- Gamification platform employs game elements to engage website visitors
- Stake by Chinese investors provides potential entry to huge Asian market
In the 19th century, the maxim “build a better mousetrap, and the world will beat a path to your door” might have applied, but that was like… two hundred years ago, when consumer choices were rather limited and there was no internet. Marketplaces today are fiercely competitive, and the business that eschews marketing probably won’t survive for very long. Particularly online, marketing tools, like those provided by DeepMarkit Inc. (TSX.V: MKT) (OTCQB: MKTDF), are crucial to attracting customers and converting their visits into sales.
The tech company is developing gamification technology that holds the promise of engaging customers more effectively. Since the launch of its e-commerce toolkit in March, the company has received over 125,000 reviews by email from merchants enjoying…
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