- Incentivized gaming apps generate data and analytics that add new customers, stimulate sales, build brand loyalty and offer retailers a better understanding of their audiences
- Strategy aims to convert unknown social media followers into identified email subscribers through games and surveys, thereby establishing a platform that drives revenue and branding
- 2018 goals include the debut of enhanced paid version of its Gamify slide out app; company also plans an in-store product launch in February 2019
DeepMarkit Inc. (TSX.V: MKT) (OTCQB: MKTDF) utilizes the marriage of game-like features to a non-game platform to develop gamification marketing. The result is collection of consumer data from online games. The application of real-time analytics is performed, and information is created for retailers to better understand their customer audiences (http://nnw.fm/riKb2). MKTDF’s adaptable gamification app for online customers can be used on the Shopify, Inc. platform (NYSE: SHOP) (http://nnw.fm/Gq85k).
MKTDF is focusing on this strategy in a gamification market that’s projected to reach $22.9 billion by 2022, growing at a CAGR of 41.8 percent from 2014-2022, according to…
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