- Gamification uses gaming elements to drive customer engagement
- Gamification market exploding at CAGR of 45 percent
- Market is expected to hit $23 billion by 2022
By 2022, gamification is expected to be a $23 billion dollar industry, an estimate of income that would place the fast developing sector, if it were a nation state, ahead of Malta, Iceland, Monaco and about 50 other countries. It’s already a significant business, with a value, in 2015, close to $2 billion, and it’s experiencing phenomenal growth – a CAGR of over 45 percent – due to advances in digital technology and the exponential growth in the use of smartphones and mobile devices (http://nnw.fm/v99OI). Gamification is being increasingly recognized as an effective way to engage online visitors and convert them into customers. Now, encouraged by these trends and the growing passion for gaming, particularly in the Asia-Pacific region, DeepMarkit Inc. (TSX.V: MKT) (OTCQB: MKTDF) has launched its proprietary promotions platform, ‘Gamify’. Currently, it is the only public company focused on the burgeoning gamification sector.
Gamification is a way of harnessing the characteristics associated with our game-playing inclinations to achieve business and marketing objectives. It is an approach that incorporates gaming principles into phases of the customer engagement process or designs aspects of the…
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