- Platform draws on gaming elements to engage website visitors
- Fast developing market set to hit $23 billion by 2022
- Executive and development teams with successful track records
All work and no play may make Jack a dull boy, except when the work of turning online visits into sales becomes delightfully playful with the gamification platform from DeepMarkit Inc. (TSX.V: MKT) (OTCQB: MKTDF). The patent-pending gamification technology company, based in Calgary, Alberta, Canada, is developing ways to increase customer engagement and convert ‘window shoppers’ to buyers by using games. Termed ‘gamification’, this is a fast developing segment ideally suited for marketing to the millions of Baby Boomers, Millennials and Generation Z’s who have made video games a bigger business than the movie industry. Projected for a CAGR of almost 42 percent until 2022, when it is expected to reach $23 billion, gamification is set to be a revolutionary new paradigm in digital marketing. DeepMarkit, led by a team that has been developing games successfully for 15 years, is out to capture that opportunity with its proprietary promotions platform, Gamify.
Gamification is the application of gaming principles and design to business and, particularly, marketing. In gamification, all of the things that drive us to play games are drawn upon. These may include our…
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