NetworkNewsWire Editorial Coverage: E-commerce continues to see steady growth, thanks in part to growing markets and in part to clever gamification and analytical tools.
- Gamification uses the psychology of video games to encourage shoppers to spend money and share information.
- The addition of analytics lets retailers better understand their customer base.
- China and India will soon have nearly 2 billion smartphone users, vastly increasing the e-commerce market.
DeepMarkit, Inc. (TSX.V: MKT) (OTC: MKTDF) (MKTDF Profile) is tapping into all these trends, creating an adaptable gamification app for online retailers that provides analytics while attracting customers. This app can be used on the platform provided by Shopify, Inc. (NYSE: SHOP), which is now one of the biggest online retail venues and actively encourages its merchants to make use of gamification and analytics. Amazon.com, Inc. (NASDAQ: AMZN) has made effective use of gamification from early on, with ratings systems that encourage sellers and reviewers. Microsoft Corp. (NASDAQ: MSFT) supports online retail through its…
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