IBN Communications Director Jonathan Keim: Companies Need to Maintain a Consistent Outreach Plan

September 17, 2020 12:14:35
  • Staying consistent with an ongoing outreach plan is one of the most accessible forms of success for a business looking to claim a spot in its respective industry
  • IBN’s Communications Director Jonathan Keim spoke about how this plan can be created and three important ways a company can achieve effective visibility: podcasts, OTT platforms and content syndication
  • Finding what works and sticking with it is imperative to making the outreach plan a success

What investors see about a company online is critical, which is why organizations need to find effective ways to engage more potential investors using digital channels and continually give them a good reason to become active followers, according to InvestorBrandNetwork (“IBN”) Director of Communications Jonathan Keim during LD Micro’s virtual event held August 31-September 2.

In his presentation, titled “Reaching Investors with Podcasts, OTT and Syndication,” Keim explained to executives and IR teams that most of the information a potential investor gathers about a company is via online research, whether they are looking for new investment ideas or specifically for information about the company. Either way, organizations should employ a dual-pronged strategy that targets both their already-loyal following of…

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