British Columbia-based fully-integrated cannabis company Choom Holdings (CSE: CHOO) (OTCQB: CHOOF) this morning announced its entry into a memorandum of understanding (“MOU”) with Better Choice Company, Inc. for exclusive Canadian distribution rights to its cannabidiol (“CBD”) Bona Vida brand of products targeted for animal health and wellness once approved for sale in Canada. Better Choice offers a suite of CBD pet focused products in the form of oils and soft chews under its Bona Vida brand, with several formulations designed to aid the state of good health and well-being in pets. “We are excited that Better Choice has chosen us as their exclusive distributor in Canada for their pet focused CBD products,” Choom President and CEO Chris Bogart said in the news release. “We recognize the importance of growing our brand portfolio and having the sole distribution rights for Better Choice products helps us achieve that in an entirely new market on the horizon in pet use products. From what we know of in the United States, the CBD products for pet use market has proven to be a high margin business. As the normalization of cannabis-based products in Canada grows, consumers will begin to shift towards these new natural alternative treatments for their pets.”
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SAY HELLO TO CHOOM
The Choom brand is inspired by Hawaii’s “Choom Gang”- a group of buddies in Honolulu during the 1970’s who loved to smoke weed—or as the locals called it, choom. Evoking the spirit of the original Choom Gang, the brand is synonymous with cultivating good times with good friends. The company is focused on delivering an elevated customer experience through its curated retail environments, high-grade handcrafted cannabis supply, and a diversity of brands for the Canadian recreational consumer. For additional information on Choom™, please visit www.Choom.ca.
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