CloudCommerce’s (OTCQB: CLWD) SWARM is a proprietary, audience-driven, business-intelligence solution. An article discussing the company reads, “SWARM combines a range of disciplines — advanced data science, behavioral science, artificial intelligence and marketing research — to discover, develop and create custom audiences for any business activity (http://nnw.fm/pShU3). The intelligent audience-building tool analyzes markets using marketing personas, or archetypes of attributes and attitudes common to customers. . . . The use in marketing of these personas is well established, but typically personas are constructed using demographic data such as gender, race, age, income, etc. SWARM takes the analysis deeper by employing a behavioral-science approach to audience creation and communication. Using SWARM, marketers can examine consumer motivations and the factors that trigger consumers’ decisions to buy. Promoters then have the opportunity to communicate more effectively with their prospects, leading to greater brand acceptance and increased revenues.”
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About CloudCommerce Inc.
CloudCommerce is a leading provider of audience-driven, business-intelligence and digital-marketing solutions. The company’s flagship solution, SWARM, analyzes a robust mix of audience data to help businesses identify who to talk to and what to say to in order to motivate consumers to take meaningful action. CloudCommerce does this by applying advanced data science, behavioral science, artificial intelligence and market-research techniques to discover, develop and create custom audiences for any business activity. With applications such as marketing, brand perception, customer-relationship management, human-resources management and operational logistics, SWARM delivers powerful, audience-driven business intelligence to convert opportunities into business success. For more information, visit the company’s website at www.CloudCommerce.com.
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