SRAX (NASDAQ: SRAX), a digital marketing and consumer-data-management technology company, is well positioned as a rising number of consumers are demanding that their data be kept private. An article discussing the company reads, “In addition to simply desiring privacy, this movement also stems from a growing awareness of the value of that data. The California Consumer Privacy Act (‘CCPA’) was created in response to the public’s demands. The law took effect on January 1, 2020, and created new consumer rights relating to access, deletion and sharing of personal information collected by businesses. Consumers are concerned that smart devices in their homes are being used to track excessive information and that advertisers have access to that data. . . . ‘The goal of the CCPA was to reign in the power that companies like Facebook have over consumers,’ SRAX COO Kristoffer Nelson stated in a news release (http://nnw.fm/uD90z). Ironically, Google and Facebook might actually be exempt from the CCPA. Nelson went on to explain that the law was written by well-meaning people who simply did not have a full understanding of the technology, data or advertising. . . . ‘The law that was created to challenge big-tech surveillance further entrenches these legacy incumbents while harming small businesses and publishers,’ Nelson continued. ‘But the law is now in effect, and the industry must comply.’ The good news is that the law will create a better internet experience for the consumer by forcing a more transparent and balanced relationship between the consumer and the company.”
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About SRAX Inc.
SRAX Inc. (NASDAQ: SRAX) is a digital marketing and consumer-data-management technology company. SRAX’s technology unlocks data to reveal brands’ core consumers and the characteristics of those consumers across marketing channels. Monetizing its data sets, SRAX is growing multiple recurring revenue streams through various platforms. Through its BIGtoken platform, SRAX has developed a consumer-managed data marketplace where people can own and earn from their data, thereby offering everyone in the internet ecosystem choice, transparency and compensation. SRAX’s tools deliver a digital competitive advantage for brands in the CPG, investor relations, luxury and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform. For more information on SRAX, visit www.SRAX.com.
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