Biotechnology company Earth Science Tech Inc. (OTCQB: ETST) this morning detailed its branding strategy for Hygee, a medical device designed for the detection of sexually transmitted infections (STIs) in women. Per the update, ETST intends to market Hygee on five continents by deploying a graphic identity that will speak directly to women alongside a product name that highlights the aim of the device. A play on the Greek word for “hygiene,” the name Hygee integrates intimacy, confidentiality and discretion. “From the name of the device to specifics of the logo, our branding strategy reflects the personal yet crucial nature of the Hygee self-sampling kit. We wanted to make the brand memorable, yet simple enough to promote its ease-of-use,” Nickolas S. Tabraue, president, director and chairman of ETST, stated in the news release. “Hygee is associated with peace of mind, protection, security, health and wellness.”
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About Earth Science Tech, Inc.
Earth Science Tech, Inc. offers the highest purity and quality high-grade full spectrum cannabinoid oil on the market. There are positive results in studies on breast cancer and immune cells through the University of Central Oklahoma; in addition to studies through DV Biologics that prove the Company’s CBD oil formulation lowers cortisol and functions as a neuro-protectant, with positive result case studies through key health organizations. ETST formulates, markets and distributes the CBD oil used for its studies to the public, offering the most effective quality of CBD on the market. For more information, visit the company’s website at www.EarthScienceTech.com
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