iClick Interactive Asia Group (NASDAQ: ICLK), an independent online marketing and enterprise data solutions provider in China, today announced an update regarding the coronavirus’ impact on its operations, provided 2020 guidance and pre-announced preliminary unaudited financial results for the fourth quarter and full year ended December 31, 2019. According to the update, iClick is closely monitoring the impact of the COVID-19 (coronavirus) outbreak, with its top priority being the health and safety of employees, customers and partners worldwide as it endeavors to support their needs. Certain industry verticals, such as the travel and hospitality sectors of iClick’s business, have been adversely impacted by the coronavirus. However, other sectors, including e-commerce and online-gaming, have shown resiliency as homebound consumers shift more of their purchasing activities online. Based on the current commercial environment, iClick anticipates that brands may allocate more of their advertising budgets to mobile and online targeted marketing, with the potential to benefit its mobile and performance-focused Marketing Solutions business. Brands may also see the importance of online and offline consumer behavioral data integration and analysis, which may favor iClick’s Enterprise Solutions business in the long run.
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About iClick Interactive Asia Group Limited
iClick Interactive Asia Group Limited (NASDAQ: ICLK) is an independent online marketing and enterprise data solutions provider that connects worldwide marketers with audiences in China. Built on cutting-edge technologies, its proprietary platform possesses omni-channel marketing capabilities and fulfills various marketing objectives in a data-driven and automated manner, helping both international and domestic marketers reach their target audiences in China. Headquartered in Hong Kong, iClick was established in 2009 and currently operates in ten locations worldwide, including in Asia and Europe. For more information, visit www.i-Click.com.
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