Nightfood Holdings (OTCQB: NGTF), the award-winning ice cream company addressing America’s $50 billion-dollar nighttime snacking problem, today announced that it has partnered with WeStock’s new “Radish” service to add Jessie Trinchard as Nightfood’s Sales Director. According to the update, TechStars alum company WeStock introduced Radish, a shared Sales Director program. Radish provides growing brands a shared, industry leading sales director to oversee and coordinate national sales to assist in quickly and affordably reaching revenues of $3M – $5M, at which time they’d typically bring on a full-time sales director. Trinchard is an industry veteran with over a decade of experience serving in sales and marketing management positions for high-growth brands in the food and beverage sector. “With new supermarket chains committed for early 2020, and major marketing initiatives in the works, it’s definitely time to add a national sales director,” Nightfood CEO Sean Folkson said in the news release. “We expect these marketing programs to drive a significant, immediate, and sustainable increase in consumer pull and sales velocity upon launch. This should lead to more chains adding Nightfood here in 2020, in addition to the soon-to-be announced chains that have already committed. This is shaping up to be a very exciting quarter for all shareholders and we’re going to need all hands on deck. Jessie’s experience will be a huge asset throughout this national rollout.”
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About Nightfood Holdings
Nightfood Holdings, Inc. (OTC: NGTF), owns Nightfood, Inc. and MJ Munchies, Inc. After manufacturing their first pint in early 2019, Nightfood secured ice cream distribution in multiple Top-10 supermarket chains in the United States, with concentrations in the Carolinas, Mid-Atlantic, the upper Midwest, and New England. Management has also begun to focus on distribution of Nightfood sleep-friendly ice cream in hotels across the United States, and is currently available in certain locations of chains such as Fairfield Inn & Suites (Marriott), Hilton Garden Inn (Hilton), Staybridge Suites (InterContinental Hotels Group), and Residence Inn (Marriott). On Feb 8, 2019, it was announced that Nightfood ice cream won the 2019 Product of the Year award in the ice cream category in a Kantar survey of over 40,000 consumers. On June 26, 2019, Nightfood was named Best New Ice Cream in the 2019 World Dairy Innovation Awards. Over 80% of Americans snack regularly at night, resulting in an estimated 700M+ nighttime snack occasions weekly, and an annual spend on night snacks of over $50 billion dollars, the majority of it on options that are understood to be both unhealthy, and disruptive to sleep quality. Scientific research indicates these unhealthy nighttime cravings are driven by human biology. Willpower is also weakest at night, contributing to unhealthy night snacking behavior, and the majority of night snackers report feeling both guilty and out-of-control when it comes to their nighttime snacking. Because unhealthy night snacking is biologically driven, and not a trend or a fad, management believes the category of nighttime-specific nutrition, which Nightfood is pioneering, will be a billion-dollar category. MJ Munchies, Inc. was formed in 2018 as a wholly owned subsidiary of Nightfood Holdings, Inc. to capitalize on legally compliant opportunities in the CBD and marijuana edibles and related spaces. The Company is seeking licensing opportunities to market such products under the brand name “Half-Baked”, for which they’ve successfully secured trademark rights. For more information, visit www.Nightfood.com.
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