Nightfood Holdings (OTCQB: NGTF), the innovative company addressing America’s $50 billion annual night snacking spend, today announced that the company has hired Lionel Binnie, founder of MSourceIdeas, to expand its distribution and increase its partnerships in non-traditional retail channels. Nightfood plans to target the campus retail and hospitality industries through corporate relationships, led by Binnie, and by working with the local distribution centers and brokers to add further accounts. The company recently entered a partnership with a national wholesale distributor that services around 2,600 college campuses and thousands more hotel locations across the United States. Nightfood intends to leverage this new distribution capability to supplement the roll-out of Nightfood ice cream through supermarket locations. “These alternative retail channels can not only enhance sales volume, but also provide exceptional brand visibility for us,” NGTF CEO Sean Folkson said in the news release. “We have concepts in place for hotel partnerships, in particular, that we’re very excited about. We expect that adding Lionel to the team will accelerate this process and eliminate the learning curve.”
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About Nightfood Holdings
Nightfood Holdings, Inc. owns Nightfood, Inc. and MJ Munchies, Inc. Nightfood ice cream won the 2019 Product of the Year award in the ice cream category in a Kantar survey of over 40,000 consumers. Nightfood also won Best New Ice Cream and Best Dairy Dessert at the 2019 World Dairy Innovation Awards. With the overwhelming majority of at-home ice cream consumption occurring in the hours before bed, Nightfood believes its sleep-friendly nighttime ice cream, formulated by sleep and nutrition experts, is the next evolution in the significant better-for-you ice cream category. Market research giant Mintel identified nighttime specific food and beverages as one of their most “compelling and category changing” trends for the coming years. Since manufacturing their first pint in early 2019, Nightfood has established distribution in four of the top fifty supermarket chains in the United States. This includes over 100 locations of the Meijer supermarket chain throughout the Midwest, with concentration around the metropolitan areas of Chicago, Detroit, Indianapolis, Columbus, and Milwaukee, Lowe’s Foods, with 78 stores in the Carolinas, and Harris Teeter, with over 250 locations in North Carolina, South Carolina, Virginia, Georgia, Maryland, Delaware, Florida, and the District of Columbia. MJ Munchies, Inc. was formed in 2018 as a new, wholly owned subsidiary of Nightfood Holdings, Inc. to capitalize on legally compliant opportunities in the CBD and marijuana edibles and related spaces. The company is seeking licensing opportunities to market such products under the brand name “Half-Baked”, for which they’ve successfully secured trademark rights. For more information, visit the company’s website at www.Nightfood.com.
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