Nightfood Holdings (OTCQB: NGTF), the innovative company solving America’s $50 billion nighttime snacking problem, today announced its receipt of notice from the US Trademark Office that it has satisfied all requirements for registration of the Nightfood mark for ice cream in the United States. Per the update, formal U.S. registration is expected in late spring, and the company has also initiated the process of registering the Nightfood mark for its ice cream brand in select strategic international territories. “While we’re not out there proactively seeking international opportunities at this time, we do feel overseas expansion is in our future assuming we’re able to properly execute here in the US first,” Nightfood CEO Sean Folkson stated in the news release. “We’ve studied the international expansion paths taken by other disruptive brands in the ice cream space. Now, we’re simply taking appropriate steps to protect our intellectual property while maximizing enterprise value for our shareholders.”
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About Nightfood Holdings
Nightfood Holdings Inc. owns Nightfood Inc. and MJ Munchies Inc. On February 8, 2019, it was announced that Nightfood ice cream won the ‘2019 Product of the Year’ award in the ice cream category in a Kantar survey of over 40,000 consumers. With the overwhelming majority of at-home ice cream consumption occurring in the hours before bed, Nightfood’s sleep-friendly nighttime ice cream, formulated by sleep and nutrition experts, delivers benefits found in no other product on the market. Market research giant Mintel recently released a report identifying nighttime specific food and beverages as one of their most “compelling and category changing” trends for the coming years. Nightfood ice cream is rolling out nationally and has recently announced distribution in the popular Meijer supermarket chain throughout the Midwest, with concentration in the metropolitan areas of Chicago, Detroit, Indianapolis, Columbus, and Milwaukee. MJ Munchies, Inc. was formed in 2018 as a new, wholly owned subsidiary of Nightfood Holdings, Inc. to capitalize on legally compliant opportunities in the CBD and marijuana edibles and related spaces. The company intends to market some of these new products under the brand name “Half-Baked”, for which they’ve successfully secured trademark rights. For more information, visit the company’s website at www.Nightfood.com.
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