Nightfood Holdings (OTCQB: NGTF), the innovative company addressing America’s $50 billion annual night snacking spend, today announced that it has partnered with Ibotta, the leading consumer goods performance marketing platform with over 10 million monthly active users. According to the update, Ibotta performance marketing campaigns will enable Nightfood to drive new customer trials at a low and fixed customer acquisition price. “Our new customer acquisition costs with Ibotta will be a fraction of anything else we’ve been able to achieve through other strategies, including paid online ads and in-store product demonstrations,” Nightfood CEO Sean Folkson said in the news release. “Nightfood is a superior product with unique benefits that customers love. We developed a delicious and compelling product, now we want everybody to try it. We prefer that to be in their ‘natural habitat’: at home, at night, often in front of the TV.”
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About Nightfood Holdings
Nightfood Holdings, Inc. owns Nightfood, Inc. and MJ Munchies, Inc. Nightfood ice cream won the 2019 Product of the Year award in the ice cream category in a Kantar survey of over 40,000 consumers. Nightfood also won Best New Ice Cream and Best Dairy Dessert at the 2019 World Dairy Innovation Awards. With the overwhelming majority of at-home ice cream consumption occurring in the hours before bed, Nightfood believes its sleep-friendly nighttime ice cream, formulated by sleep and nutrition experts, is the next evolution in the significant better-for-you ice cream category. Market research giant Mintel identified nighttime specific food and beverages as one of their most “compelling and category changing” trends for the coming years. Since manufacturing their first pint in early 2019, Nightfood has established distribution in four of the top fifty supermarket chains in the United States. This includes over 100 locations of the Meijer supermarket chain throughout the Midwest, with concentration around the metropolitan areas of Chicago, Detroit, Indianapolis, Columbus, and Milwaukee, Lowe’s Foods, with 78 stores in the Carolinas, and Harris Teeter, with over 250 locations in North Carolina, South Carolina, Virginia, Georgia, Maryland, Delaware, Florida, and the District of Columbia. MJ Munchies, Inc. was formed in 2018 as a new, wholly owned subsidiary of Nightfood Holdings, Inc. to capitalize on legally compliant opportunities in the CBD and marijuana edibles and related spaces. The Company is seeking licensing opportunities to market such products under the brand name “Half-Baked”, for which they’ve successfully secured trademark rights. For more information, visit the company’s website at www.Nightfood.com.
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