Nightfood Holdings Inc. (OTCQB: NGTF), the nationally expanding ice cream company solving America’s $50 billion nighttime snacking problem, this morning detailed plans to introduce sleep-friendly, plant-based Nightfood flavors to supermarket chains during the 2019 summer/fall category review periods. Per the update, each of the new dairy-free flavors is oat-based and contains pea protein. The company also announced that it has been named as a finalist in three categories for the upcoming World Dairy Innovation Awards, including Best Ice Cream, Best Dairy Dessert and Best New Brands. Winners will be announced June 26. “I feel great about our chances to win a global award next week, and it’s an honor just to be nominated,” Sean Folkson, founder of Nightfood, stated in the news release. “What we’re doing is a home run with consumers and has captivated the media, making Nightfood a must-add right now for supermarket decision makers. We expect our plant-based products to be met with the same excitement and enthusiasm.”
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About Nightfood Holdings
Nightfood Holdings Inc. owns Nightfood Inc. and MJ Munchies Inc. On February 8, 2019, it was announced that Nightfood ice cream won the ‘2019 Product of the Year’ award in the ice cream category in a Kantar survey of over 40,000 consumers. With the overwhelming majority of at-home ice cream consumption occurring in the hours before bed, Nightfood’s sleep-friendly nighttime ice cream, formulated by sleep and nutrition experts, delivers benefits found in no other product on the market. Market research giant Mintel recently released a report identifying nighttime specific food and beverages as one of their most “compelling and category changing” trends for the coming years. Nightfood ice cream is rolling out nationally and has recently announced distribution in the popular Meijer supermarket chain throughout the Midwest, with concentration in the metropolitan areas of Chicago, Detroit, Indianapolis, Columbus, and Milwaukee, as well as Lowes Foods, with 78 stores in the Carolinas and Virginia. MJ Munchies Inc. was formed in 2018 as a new, wholly owned subsidiary of Nightfood Holdings Inc. to capitalize on legally compliant opportunities in the CBD and marijuana edibles and related spaces. The company intends to market some of these new products under the brand name “Half-Baked”, for which they’ve successfully secured trademark rights. For more information, visit the company’s website at www.Nightfood.com
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