Hemp-cultivated cannabinoid innovator Phivida Holdings (CSE: VIDA) (OTCQX: PHVAF) this morning announced the appointment of Covet Public Relations (“PR”) as its national U.S. public relations agency of record, effective immediately. The award-winning PR agency, led by Founder and CEO Sara Brooks, will oversee the company’s communications to support and raise the visibility of its Oki lifestyle brand. The company recently launched the line of functional beverages and supplements infused with active hemp extract (www.FeelOki.com). “We are very excited to be partnering with an agency of Covet PR’s pedigree in the CPG space,” Phivida Holdings CMO Mike Cornwell stated in the news release. “The list of clients they’ve worked with to build their brands speaks for itself. They will play a pivotal role in helping us build awareness and excitement around the Oki brand in the U.S. market and we are looking forward to working with Sara and her bicoastal team for Oki’s U.S. launch.”
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About Phivida Holdings Inc.
Phivida Holdings Inc. is headquartered in Vancouver, BC with operations in San Diego CA. Phivida is a premium functional food and beverage company focused on whole plant nutrition and natural ingredients that help best maintain overall health and balance in the human body. The company infuses organic active hemp extract into a variety of premium beverages and clinical products for everyday health. Phivida embraces and celebrates a return to organic, natural, plant-based foods and beverages, and a focus on holistic health and wellness. The mission is to help reduce the world’s dependence on pharmaceuticals and provide food and beverage choices that allow customers to live a balanced healthy lifestyle. For more information, visit the company’s website at www.Phivida.com.
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