NetworkNewsBreaks – Plus Products Inc. (CSE: PLUS) (OTCQB: PLPRF) Appoints Chief Financial Officer Jon Paul, Craig Heimark Takes Role of Chief Strategy Officer

April 2, 2019 11:07:11

Leading California edibles manufacturer Plus Products (CSE: PLUS) (OTCQB: PLPRF) this morning announced that it has appointed veteran senior corporate finance executive and certified public accountant Jon Paul as its chief financial officer reporting to PLUS co-founder and CEO Jake Heimark. The company further announced that, effective immediately, Craig Heimark has resigned as the chief financial officer and has been appointed as the chief strategy officer, and will remain as chairman, secretary and a director. “Jon has more than 30 years of experience in senior financial management, including roles as CFO and senior financial consultant at both private and public companies across a number of industries including consumer products, health care, and telecom,” PLUS CEO Jake Heimark said in the news release. “When we were recruiting for a senior financial advisor, we met Jon and knew he was the right person to help PLUS develop a disciplined global financial strategy, robust systems and procedures and a strong balance sheet as we scale our business.”

Paul’s appointment uniquely positions PLUS in the cannabis space with a proven financial leader on its team with experience across disciplines including buy-side M&A strategy through integration and strategic planning in rapidly scaling businesses. Previously the CEO and founder of advisory firm Value Added Finance Resources, Paul has served public and private companies for the past 20 years, acting in various roles as CFO, board member, mentor and consultant. He began his career at Arthur Anderson, and is a certified public accountant, a certified management consultant, and holds a BA in Accounting from the University of Illinois and a MBA in General Management from Harvard Business School.

“Craig has served as our CFO from the time the company was founded through our public offering,” said Jake Heimark. “We are thrilled that he will continue to guide our strategic direction in his new role at PLUS. His guidance, leadership and expertise have been instrumental to PLUS’ success and he has helped to build a culture of integrity and professionalism. Craig has an exceptionally deep international business background including serving as CIO of UBS managing over 2,000 people and a $1B budget as well as serving as a former board member of Deutsche-Börse AG. As both a colleague and his son, I look forward to continuing to work with Craig at PLUS.”

PLUS recently announced an anticipated unaudited 684 percent increase in revenue in 2018 and, with the past year’s demonstrable growth, has cemented itself as the clear leader in cannabis in California. According to retail analytics firm Headset, the PLUS Uplift Sour Watermelon gummy was California’s top selling branded product of the more than 20,000 products sold across all of the state’s cannabis categories in 2018. Additionally, PLUS “Uplift” and PLUS “Restore” remained California’s top #1 and #2 best-selling edible products according to BDS Analytics.

To view the full press release, visit

About Plus Products Inc.

Plus Products creates safe and delicious cannabis food products. PLUS’s mission is to make cannabis safe and approachable – that starts with high-quality products that deliver consistent experiences. The gummies are manufactured at PLUS’s own factory in Adelanto, CA, where dosage is tested twice internally and then tested twice again by an independent lab. PLUS is headquartered in San Mateo, California, with 60 employees. For more information, visit the company’s website at

NOTE TO INVESTORS: The latest news and updates relating to PLPRF are available in the company’s newsroom at

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