Direct-to-consumer jewelry company Reign Sapphire Corp. (OTCQB: RGNP) employs its social media marketing strategy to drive sales of its ION Collection by Jen Selter, targeting millennials and social media-savvy consumers. An article discussing the company reads: “Reign Sapphire is known for three of its brands — Reign Sapphires, which markets the second-hardest natural substance on the planet; Coordinates Collection, which provides dated geolocation-inscribed custom wearables; and Le Bloc, which adds a personal touch through its selection of necklaces, bracelets and cuffs adorned with individualized block-shaped letters and icons. The company recently announced an initiative for further marketing of a fourth brand — the ION Collection by Jen Selter, which takes the Coordinates Collection custom jewelry concept into the athleisure and streetwear arena, specifically targeting ‘millennial and Instagram-savvy consumers’.”
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About Reign Sapphire Corp.
Reign Brands operates through four key divisions: Reign Sapphires, which offers ethically produced, millennial-targeted sapphire jewelry; Coordinates Collection, a provider of custom jewelry inscribed with location coordinates to commemorate life’s special moments; and Le Bloc, which offers classic customized jewelry and the athleisure jewelry brand, ION Collection by Jen Selter. The company’s portfolio also includes Reign Ventures, a joint-venture platform for investment and development of jewelry technology related products; and Reign Blockchain to authenticate sapphires as conflict-free. Entries on the digital record can include attributes for each sapphire including the color, carat and certificate number. For more information, visit the company’s website at www.ReignSC.com
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