SRAX (NASDAQ: SRAX), a digital marketing and consumer data management technology company, today reported results for the year ended December 31, 2019 and the three months ended March 31, 2020. In addition, the company announced the rebrand of its investor intelligence platform, SRAX IR, to Sequire, with the new brand reinforcing its continued focus on innovation and strides for uniqueness in the marketplace. “We are seeing an unprecedented shift in the digital economy and our products Sequire, formerly SRAX IR, and BIGtoken are well positioned to capitalize on the changing landscape,” Christopher Miglino, founder and CEO of SRAX, said in the news release. “Data is more important than ever. Our customers are leveraging the data they gain through our platforms to help them identify and reach specific audiences. We have launched two specific programs to drive business at this time. The first is our Stock for Ads program, which provides public companies the ability to pay for marketing spend with stock. In addition, companies can exchange stock for access to our investor intelligence and communications platform, while conserving cash. This program is going extremely well and we are seeing a strong early adoption. The next program we launched is BIGtoken Lightning Insights, a solution that gives brands the power of knowledge by returning robust audience insights in a flash. The largest brands in the world and their agencies are leveraging our BIGtoken platform to understand how the consumer mindset is changing.”
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About SRAX
SRAX (NASDAQ: SRAX) is a digital marketing and consumer data management technology company. SRAX’s technology unlocks data to reveal brands’ core consumers and their characteristics across marketing channels. Monetizing its data sets, SRAX is growing multiple recurring revenue streams through its various platforms. Through its BIGtoken platform, SRAX has developed a consumer-managed data marketplace where people can own and earn from their data thereby offering everyone in the Internet ecosystem choice, transparency, and compensation. SRAX’s tools deliver a digital competitive advantage for brands in the CPG, investor relations, luxury, and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform. For more information on SRAX, visit www.SRAX.com.
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