SRAX (NASDAQ: SRAX), a digital-marketing and consumer-data-management technology company, this morning announced a collaboration with Experian(R), the world’s leading global information services company. The companies are working together to create an option for people to redeem their points in the BIGtoken platform for access to Experian IdentityWorks(SM). BIGtoken users will be able to use points earned to obtain access to one year of Experian IdentityWorks, a comprehensive offering with features such as Experian Boost(TM), credit monitoring, FICO(R) scores and credit card matching. “Experian is a leader in providing consumers with transparency around their financial data,” SRAX founder and CEO of Christopher Miglino stated in the news release. “Working with Experian validates the data segment that we have built and expands options for point redemption. Further, this creates additional revenue-sharing opportunities for various financial services companies and more avenues to monetize our subscriber base in 2020.”
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About SRAX Inc.
SRAX is a digital-marketing and consumer-data-management technology company. SRAX’s technology unlocks data to reveal brands’ core consumers and the characteristics of those consumers across marketing channels. Monetizing its data sets, SRAX is growing multiple, recurring revenue streams through various platforms. Through its BIGtoken platform, SRAX has developed a consumer-managed data marketplace where people can own and earn from their data, thereby offering everyone in the internet ecosystem choice, transparency and compensation. SRAX’s tools deliver a digital competitive advantage for brands in the CPG, automotive, investor-relations, luxury and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform. For more information, visit the company’s website at www.SRAX.com.
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