SRAX (NASDAQ: SRAX), a digital marketing and consumer data management technology company, this morning released results from its BIGresearch study. The study of over 53,000 Americans was conducted in January 2020 and the results uncover this year’s Valentine’s Day consumer behaviors and opinions. Among other highlights, the study found that 79% of people celebrating this year are between the ages of 18 and 34, with 47% between 25 and 34. The report also includes detailed information based on shopping surveys, with results broken out by gender, age, household income, and ethnicity. “Changing values and opinions in consumers greatly affect their consumption patterns, and it’s up to marketers to stay ahead of the curve,” COO of SRAX and co-founder of BIGtoken Kristoffer Nelson stated in the news release. “We are thrilled to share results from our latest BIGresearch report, highlighting Valentine’s Day, a holiday that’s seen new movements over the past couple decades, like the rise of Galentine’s Day (ladies celebrating ladies), and more people shopping and celebrating anti-valentine’s day.”
To download the full Valentine’s Day 2020 Report, visit http://nnw.fm/4TqxQ
To view the full press release, visit http://nnw.fm/A2gPN
About SRAX
SRAX, Inc. (NASDAQ: SRAX) is a digital marketing and consumer data management technology company. SRAX’s technology unlocks data to reveal brands’ core consumers and their characteristics across marketing channels. Monetizing its data sets, SRAX is growing multiple recurring revenue streams through its various platforms. Through the BIGtoken platform, SRAX has developed a consumer-managed data marketplace where people can own and earn from their data thereby offering everyone in the Internet ecosystem choice, transparency, and compensation. SRAX’s tools deliver a digital competitive advantage for brands in the CPG, investor relations, luxury, and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform. For more information on SRAX, visit www.SRAX.com.
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