SRAX (NASDAQ: SRAX), a digital marketing and consumer data management technology company, today released a Mother’s Day research study with Publicis Groupe, one of the largest marketing and communications companies in the world. According to the update, Publicis Groupe activated Lightning Insights and surveyed BIGtoken users across its panel of millions of consumers to examine the ways in which consumers purchased and celebrated Mother’s Day. Per the study, 84% of respondents celebrated Mother’s Day in some way this year, with 49% having hosted a virtual gathering, 68% sending a gift, gift card or food, and 49% purchasing items online for the holiday. “BIGtoken is happy to play a role in helping brands understand rapidly changing consumer behaviors during this time,” George Stella, EVP SRAX/BIGtoken, said in the news release. “Because our users are compensated as they share their data, we’re proud to put a little money back in their pockets. We look forward to continuing to use our platform to help in this crisis by connecting brands directly with their customers, and providing quick, relevant insights and audiences they can activate.”
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About SRAX
SRAX (NASDAQ: SRAX) is a digital marketing and consumer data management technology company. SRAX’s technology unlocks data for brands in the CPG, investor relations, luxury, and lifestyle verticals. Through its various platforms, SRAX is monetizing its data sets and growing multiple recurring revenue streams. BIGtoken is a consumer-managed data marketplace where people can own and earn from their data. The platform also provides advertisers and media companies access to transparent, verified consumer data to better reach and serve audiences. Sequire is a premier platform for investor intelligence and communication. Through Sequire, public companies can track their investors’ behaviors and trends and use those insights to engage current and potential investors across marketing channels. For more information on SRAX and its verticals, visit www.SRAX.com.
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