Digital-marketing and consumer-data-management technology platform company SRAX (NASDAQ: SRAX) has developed a consumer-managed data marketplace via its BIGtoken platform that enables people to own and earn from their data. An article discussing the company reads, “After being operational for a year, SRAX decided to poll its BIGtoken community regarding its data-privacy awareness. The survey yielded valuable insights into the way consumers view their online presence. For SRAX, one promising result of the survey showed that 62% of its users would allow more advertisements if they were being paid for the data that delivered the ad. Of concern for the company is its finding that the majority of consumers are concerned about browser privacy but aren’t as aware of how social-media apps have access to their data. Survey results indicated that many social-media users aren’t taking the basic steps necessary to protect themselves — and these stats come from a polled group that had opted into data privacy. Survey results clearly indicate much can still be done when it comes to educating and equipping consumers to take ownership of what is rightfully theirs. . . . SRAX has risen to the challenge with its BIGtoken Insight on Consumer Data Privacy (http://nnw.fm/6o4Be). The SRAX platform provides agencies, businesses and individuals with the ability to grow brand awareness and loyalty. It places the brand’s information in the hands of individuals who are more likely to turn into a loyal customer rather than those who are targeted through data mining. Through SRAX, consumers have willingly opted into the targeted messages expressing an interest in the product. Because consumers are in charge of their own personal data and the brand’s use of that data, it creates transparency and trust between the two. Rather than receiving a request to delete data and potentially leaving on negative terms, brands are able to engage with pre-approval. A personalized shopper ad is experienced, foot traffic and purchases are increased, and the brand’s ROIs are increased.”
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About SRAX Inc.
SRAX (NASDAQ: SRAX) is a digital-marketing and consumer-data-management technology company. SRAX’s technology unlocks data to reveal brands’ core consumers and the characteristics of those consumers across marketing channels. Monetizing its data sets, SRAX is growing multiple, recurring revenue streams through its various platforms. Through its BIGtoken platform, SRAX has developed a consumer-managed data marketplace where people can own and earn from their data, thereby offering everyone in the internet ecosystem choice, transparency and compensation. SRAX’s tools deliver a digital competitive advantage for brands in the CPG, automotive, investor relations, luxury and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform. For more information, visit the company’s website at www.SRAX.com.
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