SRAX (NASDAQ: SRAX), through its proprietary BIGtoken platform, has developed a consumer-managed data marketplace where consumers can own their own data and earn rewards for the release of that data. An article discussing the company reads, “Once consumers grant consent to allow businesses access to their data, BIGtoken sells that access in the form of anonymized segments; the platform can also remove access at any time. Once consent is granted, a mutually beneficial relationship is formed between SRAX and its customers. BIGtoken offers high-quality data that enables advertisers, for a premium, to have access to consumer-verified information for their campaigns. Moreover, consumers who sell access to their digital data receive compensation in the form of points, which they can redeem for cash or gift cards. . . . SRAX is growing numerous recurring revenue streams through its different platforms. Along with its BIGtoken platform, the company also offers its SRAX Platform, SRAX Social, SRAX IR, SRAX Auto, SRAX Fan and SRAX Shopper. SRAX is building technology that is creating proprietary data, in turn fostering long-term, recurring revenue.”
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About SRAX Inc.
SRAX is a digital-marketing and consumer-data-management technology company. SRAX’s technology unlocks data to reveal a brand’s core consumers and the characteristics of those consumers across marketing channels. Monetizing its data sets, SRAX is growing multiple recurring revenue streams through its various platforms. Through the BIGtoken platform, SRAX has developed a consumer-managed data marketplace where people can own and earn from their data, thereby offering everyone in the internet ecosystem choice, transparency and compensation. SRAX’s tools deliver a digital competitive advantage for brands in the CPG, automotive, investor relations, luxury and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform. For more information, visit the company’s website at www.SRAX.com.
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