The Yield Growth (CSE: BOSS) (OTCQB: BOSQF) (Frankfurt: YG3) on Thursday announced its appointment of specialist New York Agency The Design Spot for strategic graphic design counsel from overall brand direction to packaging, merchandising and point-of-sale deliverables. According to the update, this move to promote stand-out visual identity and branding is vital to differentiate in the growing hemp-CBD market, which could reach $22 billion by 2022 according to a new estimate from cannabis industry analysts the Brightfield Group. The Design Spot and its team of award-winning designers was chosen for notable experience with an emphasis on skin care, hair care, doctor brands, cosmetics and fragrances. The agency’s portfolio includes work for Brandt MD, L’Oreal USA, Origins, Revlon, Unilever – Dove and hundreds more. “The Yield Growth team looks forward to the expert support from The Design Spot as our corporate and subsidiary brand identities are established and evolve,” Yield Growth CEO Penny Green stated in the news release. “Their global experience in the niches we serve instills terrific confidence that we have chosen a graphic design and identity development firm to position us well in the market: identifiable, compelling and trusted.”
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About The Yield Growth Corp.
The Yield Growth Corp. intends to disrupt the wellness market, which is a $4.2 Trillion Global Economy according to the Global Wellness Institute, by connecting ancient healing with modern science, and harnessing the power of hemp- and cannabis-infused products. It is a vertically integrated asset company with the leadership, financial position and science-backed formulas to capitalize on the cannabis revolution. The Yield Growth management team has deep experience with global brands including Johnson & Johnson, Procter & Gamble, M·A·C Cosmetics, Skechers, Best Buy, Aritzia, Coca-Cola and Pepsi Corporation. Yield Growth serves mainstream luxury consumers who seek sophisticated wellness products. Its flagship consumer brand, Urban Juve, has aligned with over 70 retail locations to sell its products. Key ingredients in these products include Cannabis Sativa hemp seed oil and hemp root oil, created using Urban Juve’s proprietary, patent-pending extraction technology. Urban Juve has also filed 11 provisional patents in the United States. Through its subsidiaries, Yield Growth is commercializing over 70 wellness and cosmetic products and has multiple revenue streams including licensing, incubation services and product sales. For more information about Yield Growth, visit www.YieldGrowth.com or follow @YieldGrowth on Instagram.
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