Varo Money, a mobile banking company, this morning announced the unveiling of a new brand. The new brand includes a bold new design in the app, a new wordmark and the introduction of a mountain goat icon that will be found on new Varo debit cards. The launch of the new brand demonstrates the company’s focus on providing intelligent, considerate, and inclusive banking for all amid a changing landscape that everyday Americans face. “In the 200-year history of financial services in the United States, we believe that banks have typically served only a narrow subset of the population well and everyone else has been excluded in explicit and implicit ways,” Varo Chief Design Officer August de los Reyes stated in the news release. “In thinking about design for Varo, we look at who has been excluded and ask ourselves ‘What do they need to get ahead?’ Those answers create an experience which address as many people as possible and ultimately are beneficial to everyone.”
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About Varo Money
Varo Money, Inc. is on a mission to help people make progress with their financial lives. In one mobile app, Varo offers customers premium bank accounts, high-interest savings accounts, and tech-first features to help people save and manage their money more easily. As a fintech leader, Varo has been granted preliminary approval for a de novo national bank charter by the Office of the Comptroller of the Currency (“OCC”) and is working to become the first mobile-centric national bank in U.S. history. Varo Personal Loans are offered by Varo Money, Inc., under state licenses, subject to application approval. For more information, visit www.NoFeeOverDraft.com or www.VaroMoney.com.
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