NetworkNewsBreaks – Youngevity International, Inc. (NASDAQ: YGYI) Leverages Strengths of Social Selling in its Unique Direct Selling Business Model

January 4, 2019 13:52:24

Leading omni-direct lifestyle company Youngevity International (NASDAQ: YGYI) employs a fusion of the direct selling business model, offering products in the health and nutrition, home and family, food and beverage, spa and beauty, fashion, essential oils, photo and innovative services categories. A recent article discussing the company reads, “Concerning Youngevity’s direct selling business model, it involves person-to-person selling relationships that comprise a “network of networks.” This model advances e-commerce and the strength of social selling. The company’s products and services undergo distribution through an international network of preferred customers and distributors. … Youngevity provides its direct sellers with its inventive YoungevityGo2 app. This distributor app makes the selling process easier for Youngevity’s representatives. Features of the app include data analytics, social media campaigns, digital flipcharts, customer retention and distributor education, digital magazines and engaging videos. For distributors, Youngevity offers low cost entry in three business categories. These consist of its Business Startup Kit, Business Essentials Kit and Business Builder Kit, as suits each individual’s needs.”

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About Youngevity International, Inc.

Youngevity International, Inc. (NASDAQ: YGYI) is a leading omni-direct lifestyle company offering a hybrid of the direct selling business model that also offers e-commerce and the power of social selling. Assembling a virtual Main Street of products and services under one corporate entity, Youngevity offers proven products from the six top-selling retail categories: health/nutrition, home/family, food/beverage (including coffee), spa/beauty, apparel/jewelry, as well as innovative services. The company was formed during the summer 2011 merger of Youngevity Essential Life Sciences with Javalution® Coffee Company (now part of the company’s food and beverage division). The resulting company became Youngevity International, Inc. in July 2013. For more information, visit the company’s website at

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