- Millions worldwide affected by sleep disorders
- Sleep disorder market set to exceed $50 billion by 2020
- New marketing initiative kicks off with engagement of IR firm
- Updated Crystal Equity Research report now available
Counting sheep may soon be a thing of the past, for PreveCeutical Medical Inc. (CSE: PREV) (OTCQB: PRVCF) (FSE: 18H) has been awarded a worldwide license to manufacture, distribute and market three Health Canada-approved sleep aids (http://nnw.fm/ut0lP). This milestone could not have come at a better time. Sleeping disorders affect around 40 percent of adults in Canada (approximately 15 million), according to a study conducted at the Université Laval, and the same unhappy state of affairs exists in the U.S. The America Sleep Association (ASA) estimates that at least 50 million American adults have a sleep disorder. All three of the products have undergone thorough testing and meet or exceed the requirements of the European Pharmacopoeia and Health Canada.
The Canadian study was led by Dr. Charles M. Morin, known for his work developing non-pharmacological therapies, such as cognitive-behavioral therapy (CBT), to treat…
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