- Reign Sapphire’s new marketing campaign promotes individualized ION athleisure wear
- Blockchain transparency provides backstory to jewelry purchases
- Company’s social media focus draws over 200,000 Facebook and Instagram followers
Charles Darwin once said that an ethical scientist should have no affections, merely a heart of stone. In the modern day, ethical science has turned the idea on its head, producing stone that Beverly Hills-based Reign Sapphire Corp. (OTCQB: RGNP) believes will win the hearty affection of conscientious consumers worldwide. Reign Sapphire’s direct-to-consumer operating model offers a variety of personal touches that allow jewelry enthusiasts to write their own stories of love for themselves and for the earth beneath their feet.
Reign Sapphire is known for three of its brands — Reign Sapphires, which markets the second-hardest natural substance on the planet; Coordinates Collection, which provides dated geolocation-inscribed custom wearables; and Le Bloc, which adds a personal touch through its selection of necklaces, bracelets and cuffs adorned with individualized block-shaped letters and icons. The company recently announced an initiative for further marketing of…
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