Sharing Services Global Corporation (SHRG) Staying Afloat in Evolving Direct-Selling Market Due to Its Blue Ocean Strategy, VERB Platform

December 19, 2019 11:08:22
  • SHRG’s adoption of interactive, video-based platform and its Blue Ocean strategy address vital criteria for direct-selling success
  • Company’s selling techniques utilize effective online selling tools combined with priceless personalized customer service
  • Sharing Services achieved revenues of $35.4 million for Q1 2019, more than double that of the comparable period in 2018

As technology continues to shape the direct selling industry, major players in the space are realizing that traditional sales strategies are not enough. To remain competitive, it is no longer enough to offer a compelling product at a fair price. While other companies strive to evolve, Sharing Services Global Corporation (OTCQB: SHRG) has hit its stride, having already employed selling strategies that focus on the consumer and the newest shopping trends.

In today’s world of increasing connectivity and choice, industry leaders are shifting their attention to the consumer, realizing that today’s buyers desire a personal connection with their distributors. “Direct Selling News,” a leading industry publication, emphasizes the importance of “recruiting customers” by meeting them where they are, including utilizing technology to connect via…

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