- The cannabis-infused beverage market is projected to outgrow the demand for other kinds of cannabis products, representing approximately 20 percent of the edibles market by 2022
- Many beverage producers are already looking for strategic partnerships that will enable them to capture a portion of the lucrative space
- Sproutly Canada and Moosehead Breweries are two entities that have entered into such a joint venture for the purpose of launching their own innovative line of cannabis-infused beverages by the time full legalization occurs in Canada
The cannabis-infused beverage market is projected to grow massively in the years to come. Over the coming three years, this market could reach $600 million in the U.S. alone (http://nnw.fm/8Idej). Forecasts suggest that the revenue from cannabis-infused beverages could outgrow the demand for other kinds of cannabis products, capturing approximately 20 percent of the edibles market by 2022.
In Canada, where the cannabis-infused beverages market will only be legalized this fall, experts anticipate this segment to have exponential growth and reach an…
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