SRAX Inc. (NASDAQ: SRAX) BIGtoken Platform Powers Kraft Heinz Holiday Campaign That Delivers Impressive Sales Lift

March 3, 2020 12:20:13
  • BIGtoken case study reports that Kraft Heinz’s 2019 Walmart holiday promotion achieved 4.5% additional volume, six times return on ad spend
  • BIGtoken co-founder says platform has evolved into “full-service marketing stack” that discovers “profound insights” about target audience
  • SRAX’s proprietary consumer data management technology put consumers’ data rights at the forefront

SRAX Inc.’s (NASDAQ: SRAX) BIGtoken platform successfully propelled a 2019 holiday season omnichannel campaign at Walmart for leading packaged goods company Kraft Heinz – achieving impressive results and exceeding the client’s goals. SRAX COO Kristoffer Nelson said BIGtoken utilized opt-in panels and offers plus scanned receipts to identify incremental groups of buyers to increase both sales and return on ad spend for Kraft Heinz.

The case study outlining the successful campaign demonstrates how BIGtoken was able to not only identify known customers but also target incremental groups of likely Kraft Heinz buyers…

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