- SRAX derives consumer data from BIGtoken platform that compensates over 16 million users from more than 30 countries for access to their data
- BIGtoken provides brands with ability to target and access specific niche groups across 25,000 unique points of segmentation
The business of big data is evolving to benefit both consumers and marketers as demonstrated by the success of SRAX (NASDAQ: SRAX), a technology company focused on digital marketing and consumer data management. The Company’s BIGtoken platform compensates over 16 million users with cash or gift cards when they opt in to give access to their data while concurrently creating valuable data sets that can be accessed by marketers for a fee.
“Big marketers are really interested in this,” said SRAX CEO and founder Christopher Miglino in an interview on the LA Weekly Podcast with…
NOTE TO INVESTORS: The latest news and updates relating to SRAX are available in the company’s newsroom at http://nnw.fm/SRAX
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